We begin with a diagnosis of your existing photography efforts to determine what you’re already doing right, and where we can be most effective. Do you need product photos to fill in an existing site or promotion? Are you starting from scratch and need guidance on current trends and options available to show your products at their best? What has your business budgeted for professional photography and how will new photos effect your marketing efforts and your bottom line?

Next we determine how your new product images should be used. We do this before production to make sure they’ll fit in the appropriate space and to get the right look. Should we place them on your website and social media or print them for packaging or direct mail? Would dramatic lighting work with your marketing or should the images be more straight product shots? Do you even want to keep the background? One trend, especially on Amazon, is to remove the background or to ‘outline’ the merchandise. This is accomplished on the computer in post production but is taken into account during photography. How should the product photos be cropped and what format will they be saved in? Different applications require different file formats. Websites usually require JPEG or PNG files while a TIFF file is usually best for print.

It is possible that a still image just won’t show everything that needs to be seen on your product. In this case we can explore video or GIF animation. Animation has become a popular and more budget friendly option for showing additional aspects of products however it does require more time and planning. A past client came to us with a work of art featuring a shiny surface difficult to capture on a still image. We were able to show off the piece with a GIF animation rotating the piece to multiple angles, back and forth. We used more direct lighting that produced some intermittent flashes of highlight. It looked great and the client was thrilled! Or would multiple views of your product combined into one image work better?